Market Commentary - 8.22.13

The Energizer Stock Market

In 1988 the Energizer Bunny made its first appearance on television. This marketing icon of Energizer Batteries was a pink toy rabbit wearing sunglasses that beat a drum bearing the Energizer logo. The idea behind the mascot was that being powered by Energizer batteries, it was unstoppable.

Turning to today, we are seeing a reincarnation of this Energizer Bunny in the form of the S&P 500, a broad measure of U.S. stock market performance. As seen below, this Energizer Stock Market has been on a nearly unstoppable tear since March 9, 2009.



In its heyday, the Energizer Bunny kept on beating its drum despite facing villains of all shapes and sizes – Darth Vader, The Wicked Witch of the West, Dracula, King Kong, Wile E. Coyote, and Boris and Natasha. With a classic Hollywood ending, the Energizer Bunny frustrated its rivals by outlasting their attempts – many villains collapsed from exhaustion, the sun came out before Dracula could seek shelter, or a fire sprinkler was inadvertently triggered causing The Wicked Witch of the West to melt.

Today, this Energizer Stock Market keeps on beating its own drum despite facing villains of a different sort. Market villains such as rising interest rates, higher oil prices, mixed Chinese economic data, Fed comments regarding “tapering,â€쳌 increasing worldwide geopolitical risk, slowing corporate earnings, and the continued crisis in Europe, have failed to deter the S&P 500 from continuing one of its longest bull markets since World War II.

Looking forward, in our opinion increased volatility will likely try, as other market villains have, to deter this Energizer Stock Market. As we highlighted in our 2013 Mid-Year Outlook, in addition to the aforementioned villains, new villains may emerge in the form of the following:

  • Bond market uncertainty as investors struggle with the implications of a possible end to QE.
  • Renewed disagreements in Washington about fiscal policy.
  • Fiscal tightening, especially at the state and local level, will continue to be a drag on growth.

Despite these market villains, we are not expecting a sharp market decline. There are plenty of market “heroesâ€쳌 out there that may counteract these villains. These include improving labor and housing markets, a spending consumer, still historically low interest rates, and improved corporate and personal balance sheets. However, with that said every battery, even Energizer batteries, will eventually slow down or come to a complete stop. We are not bearish per say, however, a market slow down or a complete stop in our opinion would most likely be characterized by muted market returns accompanied by increased market volatility. In this market environment, we continue to stress conservative investing, increased diversification, and a bias toward income producing investments, such as dividends and fixed income spread product (i.e. corporate bonds).

This information compiled by Cetera Financial Group is believed to be from reliable sources; however, we make no representation as to its completeness or accuracy. The information has been selected to objectively convey the key drivers and catalysts standing behind current market direction and sentiment.

No independent analysis has been performed and the material should not be construed as investment advice. Investment decisions should not be based on this material since the information contained here is a singular news update, and prudent investment decisions require the analysis of a much broader collection of facts and context. All economic and performance information is historical and not indicative of future results. Investors cannot invest directly in indices. This is not an offer, recommendation or solicitation of an offer to buy or sell any security and investment in any security covered in this material may not be advisable or suitable. Please consult your financial professional for more information.

While diversification may help reduce volatility and risk, it does not guarantee future performance. Additional risks are associated with international investing, such as currency fluctuations, political and economic instability, and differences in accounting standards.

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